

Teams are focused on deliverables instead of outcomes, while individuals waste time searching for context to guide their efforts. Leaders know they have to move faster to be competitive, but teams don’t have enough resources to keep up with demand. The top down approach doesn’t just leave employees in the dark, it yields a disconnect between strategy and execution. Customers expect better digital experiences, but so do employees,” says ZoBell. “The modern workplace needs a new model of work. And the market is changing, with customer experiences now driving demand. Employees want to understand what they are working on is important and delivers value, not to be assigned work for which they have no context. This is an assumption that no longer works. In hierarchical order, employees are assigned tasks from top down, with the assumption from leadership that employees know they are working toward the common goal of the organization. Illustrating this issue, he says that companies with the traditional work models primarily function in a hierarchical order to meet their project needs. Steven ZoBell, Chief Product and Technology Officer of Workfront, believes the major problem facing the work landscape is the inability of companies to revamp their existing system and modernize their work environments. So where is the problem? What is holding them back? However, despite the rigorous efforts, work management often fails to reach fundamental goals, let alone inspire employees to deliver stellar performance. In this context, having an engaged workforce that is primed, focused, and motivated with common business goals is an imperative for any company.

And in an unhappy work environment, employees either burn out or head elsewhere. Visit Glassdoor, a website where people can share their work experiences, and many are venting their anger against poor work experiences. Although many business leaders use the adage, “Our people are our most important asset,” very few have moved the needle on improvement. The new generation of employees approach a company seeking not just better opportunities, but purpose and direction. Steven ZoBell, Chief Product and Technology Officer and Erica Antony, Vice President, Product Management Employee engagement has been a hot subject over the last decade garnering ubiquitous attention across organizations.
